Indian Shipyards are getting their due prominence in the global shipping industry. India’s emerging ship building capability now includes designing and building merchant ships, vessels for oil and gas, for defence and even cruise ships for tourism. This industry also has very well networked consultants, designers, specifiers and inspection agencies. BDB has developed excellent research capability to carry out complex research assignments spanning the entire range of equipment to automation in the shipbuilding sector. BDB has carried out studies related to ship recycling Industry in India and is familiar with all the small, medium and large shipyards in the country. BDB provides best analysis and strategy consulting for marine industry.
For each assignment, the methodology varies because these are all customized research analysis.
For instance, to study the demand dynamics and trend, a cross section of existing and potential customers is analysed in different segments of the market. Along with the customers, inputs from channel and influencers are also collected as part of this analysis.
For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.
For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.
Based on these inputs, BDB conducts a techno-economic feasibility study. At conclusion, the output of such market research studies comprehensively results in an incisive and fail-safe Growth Strategy Recommendation Document.
BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies in India and across the globe. BDB has also conducted assignments in the expansion of existing businesses.