customer satisfaction

Channel Optimization Studies

Channel disruption has been a trend in past due to customers’ buying needs, customers’ behaviour, product pricing & competitive ferocity and complexities. Existing channels pose internal challenges due to their own changing priorities and involvement in your business. This will only get more complex with passing time and market condition – Would you like to deploy new channels, optimise your channels, check your channel lifecycle, health and performance, maybe this is the time as you read this.

Why should you optimization your channels?

To have absolute lean, efficient, updated and adequate and growing channel spread to deliver the best customer experience for your products and services

channel diversification study

What are the different areas for channel optimization studies, we offer support, based on our market experience?

  • New Channel requirements
  • Performance and Life Cycle Management of existing channels
  • Building Motivated Channels
  • Developing Market Sensitive Channel and Policy

How does BDB Support you for getting the right insights for channel optimization?

  • Identifying the need of new channels or expanding the channel network to meet supply demand gaps and geographical coverage
  • Recommending the channel health and channel management strategies
  • Channel policy development, and alignment with the market, the customer’s, and Competitor’s
channel analysis

Our Unique Process

channel funnel
New Channels

  • Funnel Approach to profile and screen channels per location
performance management
Performance Management

  • Using BDB Model of CPS - Channel Performance Score
export potential
Policy alignment and Consultancy

  • In Depth Analysis of accumulated data
  • Insights and go to market strategy formulations