Channel Optimization Studies
Channel disruption has been a trend in past due to customers’ buying needs, customers’ behaviour, product pricing & competitive ferocity and complexities. Existing channels pose internal challenges due to their own changing priorities and involvement in your business. This will only get more complex with passing time and market condition – Would you like to deploy new channels, optimise your channels, check your channel lifecycle, health and performance, maybe this is the time as you read this.
Why should you optimization your channels?
To have absolute lean, efficient, updated and adequate and growing channel spread to deliver the best customer experience for your products and services