30th March 2019
Discussion on the book, Influence : The Psychology of Persuasion authored by Dr Robert B. Cialdini
The presentation will be done by Vikram Chandgude
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Venue : Sumant Moolgaokar Auditorium Ground Floor, MCCIA Trade Tower ICC Complex Senapati Bapat Road Pune 411 016, India Date : 30th March 2019, Saturday | Add to calendar Time : 10:30am to 1:00pm The registration for membership is free. Please drop an email at manishk@bdbipl.com for getting registered. |
The book is based on the understanding and study of why people tend to say ‘Yes’. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage.
The book puts forth six universal principles and teaches its readers the art of becoming a skilled persuader and in turn the knowledge of protecting yourself from other skilled persuaders. The book comes handy in all parts of life and will serve as a defining force in the change it brings to your lifestyle by pushing you towards a life of content and satisfaction.
The book is strongly based on the foundation of marketing and helps to understand and analyse the same. The information in the book is presented in a lucid manner and effectively teaches the art of influence and persuasion which is gradually developing into a scientific field.
27th April 2019
An Interactive Session with author Mandar Karanjkar on his book, The Kabir Way : Actionable Insights for Organizations and Individuals
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Venue : Sumant Moolgaokar Auditorium Ground Floor, MCCIA Trade Tower ICC Complex Senapati Bapat Road Pune 411 016, IndiaDate : 27th April 2019, Saturday Time : 10:30am to 1:00pm The registration for membership is free. Please drop an email at manishk@bdbipl.com for getting registered. |
Success lies out of the comfort zone. In this book, Mandar constantly tries to push readers out of their typical corporate mind-set and opens up the doors to the wisdom of Saint Kabir and lucidly applies it to some of the toughest challenges faced while running the business today.
This book is unique as it ponders upon the wisdom from 15th century and relates it with the happenings in today’s business world. The wisdom is ancient but the cases discussed are modern- from Microsoft, Titan, Amazon and Forbes Marshall to Uber and Juno.
This book compels the reader to dive deep within herself. In form of a story, it takes the readers deep inside the ocean of insights from saint Kabir and guides them on how to practically implement them while running companies and doing business.