BDB’s unparalleled experience in the automobile sector includes strategy consulting assignments in every field of motorized vehicles, be it regular two wheelers or passenger cars, light commercial vehicles, heavy vehicles, special purpose vehicles or even off highway equipment like excavators. Incisive and in-depth analysis of the automotive aftermarket is also BDB’s exceptional strength.
In the Automotive sector market research, BDB has carried out studies for vehicles as well as automotive components. We have provided best business analysis on automotive industry.
In the vehicle segment, BDB has assisted in pre launch as well as post launch studies. Research subjects handled by BDB include segmentation analysis, customer expectations on internal and external aspects, engineering mechanism related issues, buying behaviour, product testing, market entry strategy, studies related to scanning of a competitive environment.
A number of market research studies have been carried out for passenger cars, HCV / LCV.
In the automotive component sector market research, BDB’s experience includes demand analyses, after market analyses, buying behaviour of mechanics and reborers, retailer influence on product pull, pricing, packaging, distribution channel, branding, futuristic trends, technology trends, etc. The products covered include air conditioners, gaskets, automotive electricals, car air purifiers, FRP and plastic components, lubricants, battery chargers and analysers, cutting tools, steering systems, brake and clutch systems, just to name a few.
Some examples of BDB’s assignments dealing with analysis of new products are :
In the automotive industry market research, we have had the privilege of working with successful companies. For many of them, BDB has developed a market entry strategy for new products.
Consumer expectations are changing, aspirations of dealers and retailers are changing, the channel of distribution is becoming complex and there is a clear differentiation of market experience in different regions of India. The consumers are getting an opportunity to use and experience new products.
For each assignment, the methodology varies because these are all customized research analysis.
For instance, to study the demand dynamics and trend, a cross section of existing and potential customers is analysed in different segments of the market. Along with the customers, inputs from channel and influencers are also collected as part of this analysis.
For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that our client has a complete picture as well as flavour of the opportunity – both existing and emerging.
For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project.
Based on these inputs, we conduct a techno-economic feasibility study. At conclusion, the output of such market research studies comprehensively results in an incisive, authentic and reliable Growth Strategy Recommendation Document.
BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies in India and across the globe. BDB has also conducted assignments in the expansion of existing businesses.