Metallurgy Market Research

In the early years of its inception in 1989, BDB realised the clients’ needs for incisive market research in the Metallurgy sectors.  Post-economic liberalisation, India started witnessing the growth of the construction industry and allied sectors like automotive, electrical and general engineering industries in which metallurgy products find enormous potential and many large and midsized companies started investing in metallurgical raw material to value-added products.

The journey of BDB’s metallurgy market research started with one of the major steel producers in India in the early 90s. They wanted to estimate the demand and develop go-to-market strategies for steel wires in the tire, agriculture and defence sectors. Today BDB has the credibility of working with the most prominent global steel companies, producers of copper, aluminium and Zinc. During this journey, we also have worked with industry associations involved in Steel and Copper Industry.

BDB’s industrial research background and familiarity with most applications sectors helped in conducting crucial market research assignments for developing market entry strategies and go-to-market strategies by identifying untapped segments and geographies.

Like any other sector, the metallurgy sector is also witnessing rapid changes like moving the trend from a commodity nature to value-added branded products, the importance of channel penetration and optimization, and chemistry changes in different applications of steel like EV, tool steel, construction equipment, defence & aerospace. This industry also moves towards meeting sustainability norms and shall witness more automation to improve efficiency and safety.

The metallurgy sector requires meticulous market analysis to decide the capex for setting up manufacturing facilities for a specific product range by analyzing accurate current and projected demand. Most companies in this industry prefer BDB’s methodology of customized primary market research with a blending of techno-commercial- market analysis as it provides bankable market insights for highly capital-intensive investments. BDB has the expertise in carrying out product-wise- application-wise – grade-wise – and specification-wise analyses the BDB carried out studies in the steel sector for both flat and long products to find applications in Infrastructure, residential & commercial buildings, automotive, consumer durables and industry-specific segments. This covers both B2B and B2C channel and application segments. In the copper and aluminium segment, we have carried out studies covering foils and application-oriented products covering infrastructure, residential & commercial buildings, automotive, electric, packaging and consumer sectors. The forging and casting products also form a major part of BDB’s research in this sector. BDB carried out every application of forging and casting be it the automotive or engineering sector.

BDB’s in-house team developed expertise in carrying out studies through primary research by interacting with key stakeholders in the metallurgy ecosystem. BDB also has a strong advisory council to support and manage critical assignments for our clients.  We have clients from India, Korea, Japan and Germany, Scandinavia for metallurgy sectors and have made major decisions by using BDB research. BDB also has the credibility to work on investment projects in the steel sector in Africa for major groups in coordination with major international financial institutions.

Demand estimations, demand projections, demand-supply gaps, investments in the sector, end-user buying practices, techno feasibility analysis, slicing and dicing of demand based on product specification and application, channel identification, channel optimisation, sectorial preferences, changing in usage trends based on the industry evolutions are the major types of analysis carried out in the metallurgy sector.

BDB conducts market research in metallurgy sectors in South Asia, South East Asia, the Middle East and Africa.


Q1. Which metallurgical products does BDB frequently conduct market research for?

BDB conducts tailored primary market research and develops go-to-market strategies for manufacturers of zinc, copper, aluminium, and steel. We also conduct market research for the manufacturers of products and types of equipment that use raw materials like steel, copper, aluminium, and zinc for companies that produce value-added goods. Our metallurgical sector customers also include investment casting, pig iron, ferrous and non-ferrous casting and forging, and pertinent industry groups.

Q2. What are the main research areas considered while conducting research?

The metallurgical sector conducts customized primary market research to assess market size, define the product portfolio for various applications, use different grades and specifications in various applications, assess and determine the channel structure, analyze global markets, map out opportunities for specific segments, and other purposes.

Q3. How is primary research in this field being conducted?

Industry segment-specific end users, specifiers, EPCs, institutional purchasers, retail customers, distribution channels, manufacturers of products and equipment, industry associations, and governmental authorities are typically interviewed while carrying out primary market research in metallurgy sector. To ensure market dynamics related to potential growth, technological trends,  in-depth talks and analysis of stakeholders in each of these respondent categories are essential.

Q4. When conducting market research in the metallurgical sector, how are the technical details of the products and their application sectors managed?

A thorough understanding of technical specifications, grades, alloys, and product categories (such as flat, long, foil, etc.) utilized in a variety of applications is crucial. It is imperative to comprehend the procedures involved in producing different goods employing metallurgy products, such as steel, copper, aluminium, or zinc, in addition to having a solid understanding of metallurgy chemistry.

Additionally, it is critical to possess knowledge of industry sectors that use different categories of steel such as flat and long steel in a variety of formats, such as alloy, and stainless steel that find application in automotive,  infrastructure, building construction, consumer durables, and industrial equipment. Similarly, it is critical to have thorough knowledge in applications, technical specifications, metallurgy chemistry of copper,  aluminum and zinc and its derivatives while carrying out primary market research.

Q5. To what extent do green efforts and regulations evaluate market research in the metallurgical sector?

The usage of metallurgical products in application areas like railways, oil and gas, defence, HVAC, construction, etc., regulations are involved. Certain organizations like API, RDSO, BEE, and others, are actively involved in certifying a particular grade or specification of metallurgical products for use in particular applications. Using renewable energy sources to produce steel and other metallurgical products will become standard practice for several reasons, including sustainability and exporting the finished goods.