BDB’s expertise in analysing the behavioural aspects of consumers, distribution value chain, modern trade and understanding the influencer-decision maker value chain helped in conducting interesting market research assignments for the consumer durable industry. BDB has had the privilege of researching the established brands in the category of white goods & brown goods as well as market entry plans for some of the major global brands. Blending knowledge in technical, consumer and trade practices, BDB was able to quickly grasp the research requirements of customers and develop a research plan that addresses the socio-economic characteristics of different geographies of India.
BDB has conducted incisive primary market research for traditional and modern consumer durables within the category of white goods and brown goods. The type of market research assignments includes concept tests, price sensitivity analysis, pre and post-launch advertising research, market entry analysis, consumer buying behaviour analysis, market share analysis, customer satisfaction and experience and the role of influencers and installers in this category. BDB has carried out some interesting studies in this category with products like microwave ovens, water heaters, air purifiers, water purifiers, washing machines, dishwashers, coffee-making machines, high-end sofa sets, furnishing material and mattresses, branded knives, vending machines, home automation solutions, electronic locks and safe when introduced in the Indian market over the last 3 decades.
As the Indian market is ready to absorb all kinds of consumer durables in different demographics and geographies be it rural, semi-urban or urban markets, marketers require extensive research analysis to understand the dynamics of each market and also identify the aspirations, needs & wants of the addressable market with clearly defined value proposition and identified purpose of the brand. BDB’s analytical capabilities in this field helped many international brands redefine their positioning platform and increase market penetration.
BDB’s in-house research team is experienced in handling both traditional and market entry strategy assignments in the consumer durable sector. Consumers, trade both traditional and modern, e-commerce, industry experts influencers and installers are the key respondents while carrying out customised primary market research assignments in this sector.