The promoters of BDB India were very familiar with the engineering industry ecosystem, technical intricacies of engineering, process applications and pain areas associated with product selection and decision-making processes, be it in commercial or technical aspects. This experience has helped BDB India to understand the complex research queries of the engineering industry well and also helped to understand the market and technical dynamics of industrial equipment and machinery.

BDB has developed exceptional knowledge of manufacturing processes, production lines, batch processing, process areas, and the equipment & systems find application in engineering facilities and process areas of different process industries. Intensive knowledge of the manufacturing processes and equipment installation patterns is important for conducting market research for industrial machinery and equipment. As machinery & equipment installation is a major part of overall capex, researchers in this field need to track development taking place in terms of greenfield projects and brownfield projects. This forms the demand for industrial machinery & equipment along with replacement or MRO demand. Keeping track of automation taking place, technology development and regulatory drivers are important while analysing the market for industrial machinery and equipment.

BDB conducts customised primary market research for Indian and global organisations that always look out to analyse the market landscape and spot the technology development thereby providing service to their demanding customers by providing equipment and solutions for running the production facilities. BDB’s respondents for industrial machinery & equipment market research include end users, OEMs, Project consultants, process providers, EPCs and channel partners as they all form part of influencing and decision-making.

Along with market numbers and commercial dynamics, it is essential to analyse technical specifications, anticipated technology changes and regulatory drivers while analysing the market potential and projected demand for industrial machinery & equipment to find applications in different industries.

BDB’s research team in the industrial machinery and equipment is lauded by several Indian and well-known global corporations in the industrial machinery and equipment manufacturing sector. The BDB team is backed by strong engineering academics and is familiar with mechanical, electrical, electro-mechanical and automation processes in manufacturing industries as they have hands-on experience working in the manufacturing sector. The BDB team is also supported by a strong network of business advisors with strong academic and operational expertise in the manufacturing sector, and their involvement during the assignment always adds value to the overall analysis and delivery. We have carried out machinery & equipment like machine tools, heavy fabrication equipment, gearboxes, pumps, material handling equipment, compressors, valves, heat exchangers and many other equipment that find applications in the engineering and process side of engineering & process industries. This experience has helped BDB India to understand the complex research queries of the engineering industry well and also helped to understand the market and the technical dynamics of industrial equipment.

BDB’s Industrial Machinery and equipment market research spans South Asia, South East Asia, Middle East and Africa.


Q1. What are the applications of the industrial machinery being researched?

Industrial machinery and equipment find applications in most process industries and manufacturing plants. Most such equipment and machinery find specific process and manufacturing areas of industries like paper, refinery, power, chemical, fertilizer, cement, steel etc, and the manufacturing facilities.

Q2. What are the technical specifications of the equipment being researched?

Depending on the nature of applications, specific usage areas and output delivery requirements the equipment needs to be evaluated based on technical specifications like Hp, Kw, Temperature, pressure withstanding capacity   etc as part of the analysis.

Q3. What is the segment-wise and technical specification-wise estimated demand?

Assessing the market size and projecting the equipment’s needs further involves slicing and dicing it according to its technical specifications (hp, kW, etc.) and applications (paper, cement, refinery, etc.) , geographical region wise to establish strategies and plans.

Q4. What are the regulatory drivers and certification requirements for getting the machinery accepted in an application sector?

The use of equipment necessitates strict adherence to standards set by various organizations, such as the Fire Research Institute, the Pollution Control Board, and ARAI, as well as certifications, such as API, ISO, BIS, ASTM, DIN, etc. For instance, for equipment to be accepted in the Oil & Gas sector, the manufacturing and delivery process of the equipment must be API certified.

Q5. What are the growth drivers and retarders for the application sectors?

The potential of the equipment is directly impacted by the growth drivers and retarders that are specific to each application. For example, equipment used in thermal power plants will directly impact the expansion of thermal power plants based on the capacity expected to be added in the future and  government’s goal of building wind and solar power plants instead of thermal power plants.

Q6. What is the estimated CAGR and projected demand?

Analyzing the products’ expected demand in the short- and medium-term is crucial. This will support decision-making about strategies for market development and capacity expansion. The CAGR of each application industry will be the basis for the market prediction for industrial machinery and equipment. Each industry application’s CAGR will vary, and determining each application sector’s CAGR necessitates thorough investigation.

Q7.What are the service opportunities for the equipment being researched?

Service mechanisms are available both during and after the warranty period. Services provided after a product’s warranty have the potential to be very profitable. Companies in this sector offer a variety of services, including AMCs and comprehensive contracts. Analyzing the maintenance procedures, etc., in each application sector is necessary for assessing potential.

Q8. What is the go-to-market strategy for the equipment being researched?

Sales of industrial machinery and equipment can occur through a variety of channels, including direct, indirect, consultant intervention, approval processes, etc. Understanding the entire buying, installation, and maintenance process is essential for creating a failsafe go-to-market plan.