{"id":2355,"date":"2019-10-14T05:46:35","date_gmt":"2019-10-14T05:46:35","guid":{"rendered":"https:\/\/bdbipl.com\/?page_id=2355"},"modified":"2026-03-06T17:48:10","modified_gmt":"2026-03-06T12:18:10","slug":"healthcare-business-market-research","status":"publish","type":"page","link":"https:\/\/bdbipl.com\/index.php\/business-divisions\/healthcare-business-market-research\/","title":{"rendered":"Healthcare Market Research Agency"},"content":{"rendered":"

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BDB positioned itself as a unique market research organization offering specialized\u00a0customized market analysis in the following areas of the healthcare sector:<\/strong><\/h4>\n
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  1. Market Research for setting up of hospitals, daycare centers and diagnostic & imaging centers<\/li>\n
  2. Market Research for Medical Devices and Equipment, Lab services and specialized diagnostic tests<\/li>\n
  3. Market Research of drugs for highly specialized fields<\/li>\n<\/ol>\n

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    Market Research for setting up Hospitals, Diagnostic & Imaging centres, Labs and Day Care centres<\/h1>\n BDB has gained exceptional expertise in carrying out customised market research & strategy consulting assignments for setting up new healthcare facilities or expanding the existing ones. This includes:<\/p>\n
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    • Marketing & techno-commercial feasibility studies for setting up of new healthcare facilities and expansion of new ones. This includes identifying a suitable location for setting up healthcare facilities, market viability, speciality identification after screening the opportunities, deciding the number of beds, specialities & facilities and referral pattern by analysing market pull and push and finally developing market strategies for OPD and speciality specific positioning.<\/li>\n<\/ul>\n

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      • Market research for revenue improvement by addressing the needs of different sections of patients. This kind of analysis involves a critical evaluation of patients\u2019 needs, need gaps, experience of\u00a0\u00a0\u00a0physicians and consultants. A 360-degree analysis brings the opportunities that exist and the improvements that are required to attract walk-in patients and referrals.<\/li>\n
      • Market Analysis to estimate the potential for specialities and go-to-market strategies to improve the OPD and hospitalisation from both nearby areas as well as satellite towns.<\/li>\n
      • Evaluation of medical tourism opportunities including competing countries, needs for infrastructure improvements and experience of overseas patients in India.<\/li>\n
      • Brand Image, Customer Perception and satisfaction during OPD, hospitalisation, post-discharge and recovery period.<\/li>\n
      • Analysis of perceptions and experience of in-house staff, physicians, specialists and their viewpoints for improving the positioning and revenue growth.<\/li>\n
      • Evaluation of experiences of medical staff including Nurses, Physicians and specialists to understand their opinion on overall experiences in hospitals and the reason for them to switch frequently from hospital to hospital.<\/li>\n<\/ul>\n

        All these types are studies carried out by conducting in-depth interviews with hospital administration, nursing staff, technical staff in different specialties, pharmacists. physicians, specialists and patients.\n <\/div>\n [\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1700631892349{margin-top: 40px !important;}”][vc_column_inner width=”1\/2″][vc_single_image image=”4915″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″]\n

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        Market Research for Critical Specialties<\/h1>\n Analysis of Kidney and Liver transplant cases, research for handling methods followed by value chain within the healthcare system in the field of Kidney and liver transplants, challenges faced by hospitals and patients, regulatory drivers, involvement of agencies, waiting period related issues, fee and payment mechanism and a road map to effectively address the needs of patients pre \u2013during \u2013 post-transplant period.<\/p>\n

        BDB has worked with some of the major hospitals in India as well as in overseas markets.\n <\/div>\n [\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”4916″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″]\n

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        Market Research for Medical Devices and Equipment<\/h1>\n Over the years BDB has had the experience of carrying out extensive market research in medical devices, surgical products and medical equipment. These studies generally focus on estimating the market potential, competition, usage practices, distribution ecosystem, needs gaps in the market, pricing, packaging, involvement of hospitals, labs, and diagnostic centres in the decision-making process and finally developing a go-to-market strategy for market entry and penetration. The range of products covered includes devices for home use,\u00a0nursing homes, specialty hospitals, labs and diagnostic & imaging centres<\/p>\n

        These studies are carried out by carrying out in-depth interviews with suppliers,\u00a0\u00a0importers, specifiers and users covering the manufacturer\u2013distributor\u2013user\/specifier ecosystem.\n <\/div>\n [\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2423″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″]\n

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        Market Research for Specialty Drugs<\/h1>\n BDB is strategically positioned to carry out specific speciality drug categories through in-depth interaction with specialists and suppliers of such drugs. This analysis includes drug administration patterns, challenges faced by specialists and patients, bottlenecks for smooth administration, availability, pricing, regulatory drivers etc. BDB conducted such studies in the specialties of Alzheimer\u2019s, Drug Addiction, Cancer, Hypertension, Diabetes etc.\n <\/div>\n [\/vc_column_inner][\/vc_row_inner][vc_toggle title=”1. What experience does BDB have in the healthcare industry?”]To improve market shares, patient feedback, and market penetration plans for current hospitals, BDB specializes in customized primary research and GTM strategies in the healthcare delivery (hospitals) and medical devices sector (surgical products, consumables, and equipment).[\/vc_toggle][vc_toggle title=”2. What types of studies are being conducted in this field?”]BDB carries out techno-commercial-marketing feasibility studies for setting up multispecialty hospitals, diagnostic centres, daycare centres, and laboratories. Additionally, BDB conducts in-depth research for medical device firms to estimate the market landscape, demand, buying patterns, technology progress, and pain points and gaps in the market. The research team at BDB is also capable of assisting clients who intend to enter the medical device industry by guiding them, identifying opportunities in the field, and providing entry strategies.[\/vc_toggle][vc_toggle title=”3. How is the sector conducting its research?”]The research includes in-depth interviews with medical professionals, diagnostic centre personnel, and administrators of both government and private hospitals, including nursing homes, medical colleges, multispecialty hospitals, and laboratories. Analyzing input from equipment suppliers, government organizations, financial institutions, and suggested locations is crucial when conducting feasibility studies for hospital establishments.[\/vc_toggle][vc_toggle title=”4. What level of experience is necessary for a researcher to study this field?”]<\/p>\n

        It is recommended that researchers possess expertise with the hospital administration structure, multispecialty functions, procedures, devices, and equipment utilized in operating rooms, among other things.<\/p>\n

        [\/vc_toggle][vc_toggle title=”5 . How does BDB carry out some of the most interesting studies in the medical field?”]Beginning in the early 1990s, BDB has collaborated with selected key Indian hospitals to carry out market penetration analysis and feasibility studies for setting up new hospitals. BDB has internalized how all types of hospitals operate and is aware of the value chain that connects the many stakeholders involved in this industry. Making connections with top-notch industry leaders and knowledgeable internal researchers adds value to every task.[\/vc_toggle][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text]BDB India is a leading global business strategy consulting and market research firm for healthcare and pharmaceutical sector.\u00a0 We have a team of best market researchers, business analysts and business consultants.\u00a0 We develop time bound strategic roadmaps for our clients.<\/p>\n

        BDB India specializes in performing market research and studies related to Clinical Laboratory Equipment, Pathology Equipment, Surgical Products, Imaging Equipment, Medical Equipment, Hospital Equipment and Furniture, Equipment for Radiology and Microbiology etc.<\/b><\/p>\n

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        We are among top healthcare market research companies in India. We have carried out hundreds of studies in healthcare sector dealing with analyzing the trends in usage of molecules, specialists\u2019 perception on the rise in usage of molecules for diseases like Alzheimers and Parkinsons, prescription practices of specific molecules, surgical products like catheters, blood bags, sutures, syringes, cardiac equipment and wood care therapy<\/b>.<\/p>\n

        Our experience in healthcare market research sector includes concept tests like future trends in DNA test for health maintenance, marketing strategies for setting up day-care centres, feasibility for setting up medical malls, strategy development for running hospitals for improving the bed capacity and attracting premium customers and medical tourists.<\/p>\n

        This study involves in-depth interviews with General Physicians, Specialists, Medical Administrators, Hospital Administrators, Distributors and Retailers.<\/p>\n

        In Pharmaceuticals and Healthcare sector market research, we have had the privilege of working with successful companies in India. \u00a0For each assignment, the methodology varies because these are all customized research analysis.<\/p>\n

        For instance, to identify a new business opportunity, we first understand its clients\u2019 strengths, weaknesses and expectations. \u00a0The industrial horizons are then scanned so to speak, nationally or globally.<\/p>\n

        Thereafter, these short listed opportunities are investigated to verify whether they are relevant to our clients and whether they can be dove tailed with the business paradigm of its clients.<\/p>\n

        For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that our client has a complete picture as well as flavour of the opportunity \u2013 both existing and emerging.<\/p>\n

        For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project. \u00a0Based on these inputs, we conduct a techno-economic feasibility study.<\/p>\n

        At conclusion, the output of such market research studies comprehensively results in an incisive, authentic and reliable Growth Strategy Recommendation Document.<\/p>\n

        BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies in India and across the globe. \u00a0BDB has also conducted assignments in the expansion of existing businesses.<\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″]\n

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