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BDB has been a pioneer in market research, consulting related to growth in sales and profit, and more. BDB was established in 1989 in Pune, and specializes in the core engineering domain. Over the years, we have also developed strategies for companies in agriculture, healthcare, and consumer goods business segments.

Emergence of Market Research in India

In the late seventies and early eighties of the twentieth century, familiarity with the analysis of the fast moving consumer goods markets was growing in India, yet industrial markets and their analysis remained a little known science.

By that time, however, market research had become an integral tool of successful marketing managers in Europe and elsewhere in the developed world. All decisions dealing with markets and customers were mainly taken on the basis of market research inputs; whether it was expansion of existing markets, identification of new markets, product cycle computation, product promotion, measurement of customer satisfaction, channel development, or any other aspects of business development and expansion.

By contrast, in the absence of such cutting edge market analysis during the eighties, the Indian industry was obviously at a significant disadvantage and even the brightest of marketing managers had to dig out the required information when making even the smallest decisions as no stats were available readily.