Market research studies dealing with analyzing the trends in textile industry covering different types of cloth material, consumables in textile mills, textile machinery and its components, are BDB’s greatest strengths. Spinning, weaving, finishing and integrated mills have all repeatedly chosen BDB to research their markets for them. From cotton to polyester, from staple fibre to finished products, BDB has been researching these markets for years now. BDB has analyzed trends in the textile industry for different types of cloth, consumables, as well as textile machinery and its components.
BDB’s experience in the textile industry market research includes assignments in the field of spindles, web guiding systems, card clothing, spinning, weaving, finishing and processing machines, raw material like PSF, denim, consumables like dye and dye intermediates and enzymes, just to name a few.
In the textile industry market research, BDB has had the privilege of working with successful companies. For many of them, BDB has developed a market entry strategy for existing and new products in India.
For each assignment, the methodology varies because these are all customized research analysis.
For instance, to identify a new business opportunity, BDB first understands its clients’ strengths, weaknesses and expectations. The horizons are then scanned so to speak, nationally or globally. Complimentary or synergistic business opportunities are then identified and short listed.
Thereafter, these short listed opportunities are investigated to verify whether they are relevant to BDB’s clients and whether they can be dove tailed with the business paradigm of its clients.
For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.
For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project. Based on these inputs, BDB conducts a techno-economic feasibility study.
At conclusion, the output of such market research studies comprehensively results in an incisive and fail-safe Growth Strategy Recommendation Document.
BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies in India and across the globe. BDB has also conducted assignments in the expansion of existing businesses.