In the Process industry, market research studies dealing with process equipment, technology, systems, components and projects are BDB’S greatest strengths.
The varieties of studies carried out include studies for Process Automation, Safety and Security, Instrumentation Control, Pressure Vessels, Heat Exchangers, Gaskets and Sealing, Decanters, etc just to name a few.
BDB also has vast experience in dealing with general engineering equipment like motors, pumps, gearboxes, etc that find application in different process areas of a process engineering unit. BDB has virtually covered most equipment that find application in process areas and general engineering areas of process plants.
Through its extensive interaction, BDB is familiar with process industries like Cement, Sugar, Food, Chemicals, Petro, Refinery, Paper, Pharmaceutical, Textile, Steel, Power etc and these are mostly researched for finding the business potential for process equipment.
In the Process Industry market research, BDB has had the privilege of working with successful companies to analyse the market demand, perceptions and visibility takeovers. For many of them, BDB has developed a market entry strategy for new products in India.
Apart from strategy consulting assignments, several business houses in India seek BDB’s expertise in analyzing their overseas markets. Most industries are not just expanding but also rapidly updating their technologies.
For instance, to identify a new business opportunity, BDB first understands its clients’ strengths, weaknesses and expectations. The industrial horizons are then scanned so to speak, nationally or globally.
Complimentary or synergistic business opportunities are identified and short listed. Thereafter, these short listed opportunities are investigated to verify whether they are relevant to BDB’s clients and whether they can be dove tailed with the business paradigm of its clients. For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that BDB’s client has a complete picture as well as flavour of the opportunity – both existing and emerging.
For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project. Based on these inputs, BDB conducts a techno-economic feasibility study.
At conclusion, the output of such market research studies comprehensively results in an incisive and fail-safe Growth Strategy Recommendation Document.
BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies in India and across the globe. BDB has also conducted assignments in the expansion of existing businesses.