THE LEGEND OF BDB
BDB has been a pioneer in market research, consulting related to growth in sales and profit, and more. BDB was established in 1989 in Pune, and specializes in the core engineering domain. Over the years, we have also developed strategies for companies in agriculture, healthcare, and consumer goods business segments.
Emergence of Market Research in India
In the late seventies and early eighties of the twentieth century, familiarity with the analysis of the fast moving consumer goods markets was growing in India, yet industrial markets and their analysis remained a little known science.
By that time, however, market research had become an integral tool of successful marketing managers in Europe and elsewhere in the developed world. All decisions dealing with markets and customers were mainly taken on the basis of market research inputs; whether it was expansion of existing markets, identification of new markets, product cycle computation, product promotion, measurement of customer satisfaction, channel development, or any other aspects of business development and expansion.
By contrast, in the absence of such cutting edge market analysis during the eighties, the Indian industry was obviously at a significant disadvantage and even the brightest of marketing managers had to dig out the required information when making even the smallest decisions as no stats were available readily.
Emergence of BDB
To assist industrial marketing professionals in India expand their businesses rapidly by taking informed decisions confidently and fearlessly, BDB created a specialized market research facility, exclusively for industrial or B2B markets.
Starting up in the industrialized region of Pune, Maharashtra, BDB brought every modern tool of market analysis and research to the doorstep of the engineering and process industry.
Venturing into Other Sectors
In 1991, some consumer durable companies asked BDB to start researching their markets also. Learning and delivering has always been fun at BDB and so BDB’s young team of analysts dived headlong to meet these new challenges. This was just the beginning of BDB’s wondrous voyage!
Timeline of BDB’s Progress
1992-93 was the time of export awakening in India and many enterprises were exploring ISO certification. Customer satisfaction measurement was an inseparable part of the exercise, and BDB developed one of the finest analytical packages for customer satisfaction measurement and analysis.
This exciting new science was christened BDB-Q-SAMM and ever since BDB has been the undisputed leader in the satisfaction measurement space. Actually, this BDB capability has since been expanded to qualitative measurement of every kind – employee satisfaction, channel satisfaction and so on.
By 1995-96, BDB was researching the pharmaceutical and healthcare markets. Soon machine tool sector, agro machinery sector, construction machinery sector and agro chemicals sector followed. By the turn of the century, many international organizations wanting to enter India knew that BDB’s research was the only one to be trusted – after all there were occasions when BDB’s research dissuaded clients’ from entering into India, because the timing would not have been right.
By 2000, BDB was widely recognized as a specialized provider of failsafe strategies for growth of businesses through incisive research and analysis. BDB was considered a reliable analyzer of business paradigms and was often called upon to use their formidable knowledge of business linkages that determined the dependence of one business on others. BDB had come to be known as business researchers.
Between 2001 and 2005, BDB concentrated on consolidating its strengths and knowledge in every industry segment it had worked in. As a result, in 2006-07, BDB developed a brand new model of offering research and strategy consultancy expertise in 15 independent industry segments. Through this BDB could offer accurate and timely information to clients that helped them make strategic decisions and meet their business requirements.
This novel offer of industry-specific expertise was a first-of-its-kind, has been appreciated by almost every industry segment and is available in BDB’s large and precious repository of reference letters and words of admiration from corporates and individuals from prestigious business houses across India and other parts of the world.
Another factor BDB perhaps specializes in is customer retention, which seems a daunting task for most companies. Customers keep coming back to us as they are assured of our quality of work. A few customers have been with us for a number of years.
During these past twenty eight years, BDB has invested in inimitable ways to build a people’s organization where every member of the BDB team feels integrated with BDB’s customer-oriented, knowledge-driven culture. Everyone in BDB enjoys the freedom of working in a uniquely creative and an intellectually-fulfilling work environment. Once again, BDB is perhaps the only commercial organization that is determined to encourage everyone in the company to live a full and complete life, thereby recognizing that there is a life beyond the office.
The Path Ahead …
Forever positive and true to character, BDB has now pledged to quantum-leap on its strengths and at BDB, 2017-2025 has been christened Quality Resurgence Period or QRP.
QRP aims to reinforce and multiply BDB’s strengths in every way so that each customer is served even better. QRD has three components: company infrastructure, company-customer interface and company executives. A complete overhaul of quality is being targeted in each of these areas. In case of the company executives, quality transformation has to be at both levels, professional as well as personal.
BDB shall stay steadfast on the path of providing various industries with thorough and accurate analyses of complex business situations and continue to develop ingenious road maps for rapid growth, enduring success in the global marketplace.